3M Abrasives as an Example:

KYKLO is excited to announce the release of new enriched data for 3M Abrasives, one of 3M’s largest and most technical product categories. But this is more than just product page content. It’s an advanced experience built to make product discovery easy, whether for the most technical buyers or for basic users not yet familiar with the brand offering.

From complete product content to a dynamic comparison view, KYKLO improves every part of the buying journey, ensuring that customers not only find the right product, but find it fast: https://discover.kyklo.co/brands/3m.

Why Product Content Alone Isn’t Enough

A lot of platforms claim to offer 'enriched content' but that usually means a part number, sometimes a photo, and a long list of specs—the same ones applied to every product, whether relevant or not. Most important, those platforms offer no way to find a product when you don’t know the brand and the exact product code.

In contrast, the KYKLO platform takes product content, discovery, and purchase to the next level. Our engineers create complete, technical, and discovery-oriented data that matches how buyers actually search, even when unfamiliar with the domain. But we didn’t stop there. We pair it with purpose-built navigation tools designed specifically for industrial B2B buying. This helps distributors sell more to new buyers, at a low acquisition cost, while helping brands expand their customer base.

Discover Faster with Our Dynamic Tabular Product View

Technical buyers don’t have time to dig. They need clarity, fast. Our tabular product view delivers:

• Find your product in four clicks.
• Smart side-by-side comparison: See all relevant specs in a single view. No need to open five product pages; just scan and compare instantly.
• Specification-driven tables: Each product type has its own unique specs shown. No fluff, just what matters for the product you're looking at.
• Add to cart from the same screen: Found the right item? Add it to your cart directly from the table.

Built by Experts Who Know Industrial Buying

KYKLO’s technical product content isn’t sourced from any content provider, nor is it auto-generated. It is created by real engineers with deep industry experience. We understand how buyers think, and we design our product discovery experience around their workflow.

That’s what makes KYKLO different. Others may show products. We help customers discover the right one: quickly, confidently, and with all the right specs.

The Kyklo Advantage

Better product content is essential. But KYKLO goes further by transforming product discovery into a guided, user-friendly experience, especially for technical buyers in complex industries.

Experience KYKLO’s enhanced 3M abrasives data and see what modern, technical eCommerce should look like.

Marine Vienney

Senior Product Marketing Manager

Marine Vienney, originally from France and now based in Buffalo, NY, has over 15 years of marketing experience and an MBA. She leads product marketing for KYKLO, an Epicor company, helping manufacturers and distributors with digital transformation. Known for her collaborative approach, she’s passionate about driving business success through marketing. Outside of work, she enjoys hiking, skiing, and exploring the U.S.

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